Thorstein Veblen coined the term "Conspicuous Consumption" in 1899. The explanation for the term was the behaviours of a certain class ... consumption with the motive or desire for social esteem, which itself was dependent on the possession of wealth. But having money was not enough. It must be put “in evidence,” or become conspicuous.
Has our disposable society come full circle back to the nouveau riche of Veblen's time, forgetting the lessons taught to our grandparents in the Depression and War times? The wide availability of goods, the marketing of 'needs', and relative disposibility of goods makes it hard for us to go deeper and discover our own consumption motivations.
Are you able to get past your own fears of discovering why you consume conspicuously? The reasons might not be 'pleasant'. Are you seeking status? To project something to the public? Is it necessary? Ethical even?
Removing conspicuous consumption is essential in our aims of environmentalism. If it was possible for Western Society to consume what was needed only... imagine. Yes, the collapse of our economy might occur. But, perhaps we would see a return to making quality items. Invest in craftmanship. Support artisans. Buy for utility and beauty. Make thoughtful purchases not pushed by media and society ideals. More people might find direct employment and finally people in skilled trades would once again recieve the accolades and admiration which seems reserved for academics and professionals. The balance is possible. Shake free of the chains of consumerism. Think, delve, question. Confront your own desires for 'stuff' and own up to the bigger costs of your indulgence.
I am trying to....
